iPad mini is launched to compete with the competitors who already have 7 inch tablets in the market.
There have been speculations floating for few months about the iPad mini so the launch was not a big shock, but somehow Apple always manages to generate a WOW..!! moment. iPad mini was not a surprise but its specifications were surprising, at 0.68 pounds (302 grams) and 7.2 millimeters (0.28 inch) it is amazingly light and incredibly thin. At 7.2 mm iPad mini is even thinner than the new iPhone 5, which is 7.6 mm thick. iPad mini is thinner and lighter than its two closest competitors Amazon Kindle Fire HD and the Google Nexus 7
The screen size is 7.9-inch, it is LED-backlit screen and looks amazing. Colours are vivid and text is crisp sharp and the ratio going on is almost 4:3 so you could get lot of content on the screen. Screen resolution is 1024×768 which is same as of the iPad 2, but those pixels are packed in a 7.9-inch screen, which gives iPad mini 163 ppi which is higher than iPad 2.
This screen is bigger than 7-inch screen of Kindle Fire HD and Nexus 7, according to Apple iPad mini’s screen has 35% more real estate than the Nexus 7.
There is one cool thing about the screen, it recognizes whether your thumb is resting on the screen or actually using it.
The front facing FaceTime HD camera is 1.2MP, shoots in 702p HD and is better than the one in iPad 2. Apple has packed 5MP iSight back-facing camera in this thin design, camera has Backside illumination sensor and Five-element lens which shoots 1080p HD videos.
Taking photos on iPad mini is much simpler than the larger iPad because mini can be held easily in one hand.
1080p HD videos are impressive with video stabilization.
Performance. iPad mini is powered by Apple’s dual-core A5 processor, this is the same processor that powers iPad 2. Powering the smaller device the processor is quite fast and games,website and apps run smoothly.iPad mini will be available in WiFi only and WiFi + Cellular models.
It comes with dual-band 802.11 a/g/b/n WiFi, which means blazing fast connectivity with compatible routers. It also has Bluetooth 4.0.
Storage and Battery.
iPad mini comes with 16GB, 32GB and 64GB built-in memory options.
In this super thin and super light form factor Apple has managed to get in a battery which claims same 10 hour battery life out of the iPad mini. 10 hours battery life surfing the web on WiFi, watching videos or listening to music will be impressive.
The price of $329 for basic 16GB WiFi is disappointing factor for few people, the price of iPad mini was expected to be near $250, but Apple has premium products and they are going to cost premium for their products.
Feel and quality of iPad mini is premium and price will not be a factor in iPad mini’s sales.